Every year, audiences flock to CES for an up-close look at the technologies of tomorrow. Thanks to Synchrony, Nissan’s first-ever appearance at CES, in 2017, did not disappoint. We created a massive four-wall content program that brought to life Nissan’s view of the future with videos, live broadcasts and even 360˚ booth takeovers. The highlights? Our film introducing the SAM (Seamless Autonomous Mobility) system, which Nissan developed in partnership with NASA, combined state-of-the-art computer graphics and heavy (make that seriously heavy) visual effects to create a futuristic world in exacting, lifelike detail. And our introduction of Cortana, the intelligent mobility technology Nissan is creating with Microsoft, had the entire Las Vegas Convention Center buzzing. Small wonder CES ranked Nissan’s booth one of the show’s most memorable.